Originally Posted by DeadMoney
I think - for the sake of the casual fans - they still need to help market the hell out of the neighborhood and area surrounding the park (as being safe, clean, etc.), but this is a start.
Along with that, they need to almost give away some merchandise as well. If you give away/seel at just over cost some hats and shirts and flood the area (not just the South side) with Sox merch, in the long run it will start to create a generation of new Sox fans in the area.