[kevingrt]

Originally Posted by 16th&State

I am super happy to see the Sox lowering ticket prices. This is a HUGE step for the organization to start winning fans back to the ballpark. I just hope they don't stop there. I want to see a marketing campaign/media blitz aimed at the more casual fan base that dispels false stereotypes about the neighborhood and touts what the neighborhood and surrounding neighborhoods do have to offer in the way of nightlife, bars, & eateries, etc. Its high time the Sox started stealing casual fans away from the 'lovable' losers on the northside and started making Chicago a Sox town again!

Many fans that go to Sox games plan out the 4-5 games they are going to go to early in the season. With cheap tickets these fans are more likely to go. When they look online and end up checking out four tickets in the lower deck for $240 they are scared off. This is a huge step in the right direction.