Originally Posted by DeadMoney
I think - for the sake of the casual fans - they still need to help market the hell out of the neighborhood and area surrounding the park (as being safe, clean, etc.), but this is a start.
For the casual fan, the Sox need to market their ballpark. The neighborhood around Sox park will never, ever be Wrigleyville. It's not logistically possible, and people need to get a grip with that. There are a handful of cool places within tolerable walking distances. The new Bacardi is awesome. But, spending time & energy marketing the "neighborhood" and bars that are a half mile away is a waste of resources. The Sox need to market their park and the in-game experience, the ease of parking, the food, the restrooms (yes!), the friendliness for families, the Fundamentals deck, and the team.