Originally Posted by tebman
I responded to that fan survey too, and among my comments I talked about the CF scoreboard. It needs to actually show the score and it needs to embrace the in-your-face goofiness of Veeck's 1960 original -- lights, sound effects, and all.
There's no reason it couldn't carry the line score and still have plenty of room for a gonzo video board along with ad space. The home-run fireworks are still good, but the board itself is toothless and tame as compared to its 1960s ancestor.
I see film clips of the old board in its full home-run gallop and watch the lights bounce randomly while Roman candles sparkle out of the top, and wonder why the current board can't do that. Technology is light years ahead of 1960 and there certainly would be sponsors willing to put their names on an attraction like that. In "Veeck As In Wreck," he described how the 1960 monster was built without any upfront expense by the White Sox: the display company who designed it arranged for the ad space and the board paid for itself in a few years.
The Sox haven't run with that, and I don't get it.
The scoreboard could use a technology update, but even more so, would benefit from having operators that actually consider what the fans might want to see.
At one of the late season Cleveland games, when the Sox were still very much in the race, I got to my seats about 30 minutes early to have dinner. You would think they would have the out of town scoreboard running, as the Tigers game was well underway. Instead, they had a giant Sox logo and "US Cellular Field" on the board all the way to the line up announcements. Then, during the game between innings, instead of showing the Tigers score, they ran "Great Moments in Cleveland/White Sox history" and "Great Players in Cleveland History" over and over again.
They are so obsessed with logos/graphics and pointless trivia on the centerfield and right field scoreboards. I understand the need to run ads from time to time. But when they are not, how about some relevant information like we can easily get at home.
And if you think they don't have enough people to accomplish this, take a look at how many people they employ to run the scoreboard:
Other ballparks not only have larger scoreboards, but they use the space they have much better.