Not sure if I am too late for this or not:
One question I have is do the Sox feel that the targeting of new fans, less passionate (Cub Converts), they are hindering the experience for passionate, long-term fans.
My biggest thought is back in 03-07, When the Sox would win, the Tunnels were roof shaking with chants of "Lets Go White Sox".... This seems to fade more and more each year.
What can the White Sox do to relight that fire, that passion?