Originally Posted by Chez
Thanks for the excellent summary. One question about the survey -- how did they choose the group that was surveyed? Did they only survey fans who were already at the park or who were frequent ticket purchasers, or did they also include fans or potential fans who didn't go to many (or any) games? I hope they included a representative sample from the latter group.
They gave 8,000 surveys to fans, all of whom bought tickets during the 2010 or 2011 season. They specifically tried to target people who were going to the ballpark less (or not at all) during the 2012 campaign.
If my understanding is correct, they did not survey any current STH. And by STH, I mean people who had either one of the 27-game plans or the full 81 games. As you might expect, the survey wasn't about finding out what the STH think. They targeted people who aren't buying as many tickets lately to find out the reasons why.