Perhaps one of the most intelligent discussions I've heard on this subject. Very informative. So many people like to use a broad brush to paint the picture as to why the World Series ratings keep dwindling by saying "football." While that is A reason why the ratings are so low, it is not THE ONLY reason.
Plus, people were speculating back in '06 (or whenever the last TV contracts were being negotiated) that "by the next time MLB has to negotiate new TV deals, they're going be worth so much less, etc." Not. Even. Close. They are worth more now than they have ever been before. Heck, even look at the worth of some of the local TV deals now.
Love some intelligent baseball discussion.