View Single Post
  #40  
Old 07-11-2013, 12:10 PM
russ99 russ99 is offline
WSI High Priest
 
Join Date: Jun 2005
Location: Chicago
Posts: 11,360
Blog Entries: 1
Default

Quote:
Originally Posted by KingXerxes View Post
The following are serious questions, because I honestly do not understand - specifically - what you'd like to see. I agree new ownership would be great, but I really don't see it happening anytime soon.

What traditions would you like to see saved, resurrected or augmented?

What is unique about the White Sox fanbase (other than being White Sox fans)?

What would you eliminate from the White Sox's present modus operandi?
As for it not happening anytime soon, who knows. Jerry may not want to wait out a long rebuilding process. He's quoted on wanting the family to sell when he's passed on, so why wait?

As for the other questions, the Angels would be a good club to emulate:

Owner willing to spend on all aspects of the franchise to push the club to an equal footing to big-time NL franchise in town.

Market the team and the experience, focusing on the core fanbase and attracting families, not marketing to fleeting fans who go away when things don't go as planned.

Do you think the Angels could have the incomes they're pulling in with the new TV deal had they not been bold, proactive and meekly succumbed to the Dodgers owning the market for the forseeable future?

As for specific policies the Sox employ that should be changed let's say:

Spend on the draft, in player development and scouting, and basically replace the entire staff in place for those functions now, many of which owe their jobs to being "Sox family" than actual performance.

Focus on regular fans over corporate clients, replace the marketing team, re-hire an agency and let professionals do their jobs. Take on the Cubs, advertise fan experience and that it's fun and safe to come to the park. Figure out some way to get the fans more involved in the community, and break down the barriers that the Sox experience ends at the highway and railroad tracks.

Spend to get the best broadcasting teams available, as they do in other cities. They are part of the overall marketing effort, so they should be invested in similarly.

Invest in the park with more fan-friendly areas, build the deck in right field, and build more things to do around the park. Lose some of the corporate-only areas, or find ways to mix in regular fans to those spaces. Less precanned music, more organ music. Better presentation on scoreboards pre-game and during the game.

Tickets are the same prices for all games, and consistent ticketing (same seats, etc.) and incentives for fans going to multiple games. Leverage assets to take ticketing away from Ticketmaster, and partner with provider to have Sox ticketing, not the other way around, like they do on the other side of town. Season ticket holders should be treated as best customers, not looked down upon or used as a cash cow.

Most of all build a solid team and spend like other big market teams do. There's no reason the Sox shouldn't spend $120M+ on the club if contending. No more "50 cents" and lame excuses to not build the best club they can with the resources they have. No more blaming fans for poor attendance or holding a carrot that they'll spend more if fans show up. It's proven it should be the other way around.

Hire a professional manager and coaching staff, end the retread former player hires and the good old boy network, and have all coaches report to the manager, not higher up as some either do or used to do.

--

If you've gone to Sox games the last 10 years, you should know the fanbase and traditions well enough. Obviously there probably needs to be some changes there too, but they shouldn't sacrifice the hardcore fans and families to make the Sox experience more marketable to casual fans.

Last edited by russ99; 07-11-2013 at 12:20 PM.
Reply With Quote