Originally Posted by MUsoxfan
I agree. It seems he's just going through the motions. It's not easy to sell a bad team, but that doesn't mean it's impossible.
I'd appreciate just a little bit of effort coming out of his office
In MLB, you're not selling the team though. The team will mostly sell itself with the play on the field. Instead, you have to sell the experience at the park, giveaways, individual players/guests, etc. And for years, the Sox have been dreadful in coming up with new/fresh/creative ideas in those departments.