10-18-2012, 11:49 AM
WSI Church Elder
Join Date: Apr 2006
Location: Chicago, IL
From an e-mail I received
Our ticket sales staff is beginning to contact season ticket holders this week, so we wanted to get this basic information to you first.
Overall, we are taking aggressive steps to decrease the cost of attending a White Sox baseball game in 2013. Two of those steps are lowering ticket prices and creating affordable seating options that will be available to fans in both the lower and upper levels on a daily basis.
Below are some of the more notable items about ticket pricing for this upcoming season.
· Near the end of the 2012 season, the White Sox commissioned a comprehensive research project by Rich Luker, the creator of The ESPN Sports Poll, author of “Simple Community,” and the Up Next trend columnist for Sports Business Journal, who helped examine White Sox fan sentiments on a variety of issues, including ticket prices, and other factors affecting the decision to attend White Sox games.
· The club took the results of the research, feedback on dynamic ticket prices -- which has been utilized by the White Sox since 2010 -- as well secondary market prices (from sites such as Stub Hub) and created a new ticket pricing model that provides fans more value opportunities to attend games.
· More than 87% of all full season tickets for the 2013 season are either dropping in price or staying the same; with more than 54% of the full season tickets dropping an average of 26%.
· The biggest drop in season ticket prices for 2013 are in the Bleacher and Outfield Reserved sections, which are dropping 32 and 30 percent, respectively (for full season tickets). For example, for the 2013 season four full season Bleacher tickets will cost $2,800 less than in 2012.
· Furthermore, full season tickets will be available for as low as $810/per seat and split season plans for as low as $297/per seat (both Upper Reserved).
· On split season tickets, all 27-game plans are decreasing in price, an average of over 25%.
· On a daily basis, corner seats in the lower deck will be available for $20 per game and upper deck corner seats will be available for $7, all season long (excluding only Opening Day and the two Cubs games in May) – which accounts for nearly 5,000 seats per game.
· The cost of parking also is being dropped – to $20 (down from $25 and $23).
· The season ticket holders who will receive decreases in their tickets will have that reflected in their invoices for 2013, which they will receive the coming weeks. The small number of fans who will see a ticket price increase – due to the high demand of their current locations– are being personally contacted by the White Sox.
· There will be additional announcements regarding pricing for seven and 14-game ticket plans, and individual tickets later this offseason.
Feel free to use any of this information at any time.
If you have any questions or if you are interested in speaking with Brooks Boyer about the new ticket pricing or Rich Luker regarding the White Sox fan research, do not hesitate to contact me.
Next Game: 2014 Opening Day
2013 Attendance Record: 11-22
2012 Attendance Record: 29-22
2011 Attendance Record: 15-19
2010 Attendance Record: 18-10
2009 Attendance Record: 5-9
2008 Attendance Record: 21-10
2007 Attendance Record: 6-14
2006 Attendance Record: 20-9